Многие люди, впервые создавая страницу для своего бизнеса, не осознают, что готов сайт — это только инструмент для вашего присутствия в сети, так же физический магазин — инструмент для торговли. Будут продаваться ваши услуги/товары ответ даст маркетинговый анализ ваших продуктов. В интернет-маркетинга же, первоочередной необходимой задачей для закрепления вашего присутствия в сети является оптимизация поисковых систем (SEO).
Независимо от того, что вы запускаете новый продукт, создаете веб-страницу для своих товаров и услуг, или начали работу по дропшипингом, когда вы пытаетесь продавать в Интернете, вы должны решить важную проблему: как заставить клиентов найти ваш магазин?
Люди, которые находят ваш интернет-магазин в поисковой системе, вероятно, ищут товары, такие как ваши, поэтому они скорее что-то покупают. Вы можете использовать оптимизацию поисковых систем, чтобы улучшить рейтинг поисковых систем для вашего магазина и помочь клиентам найти вашу продукцию или услуги.
Простыми словами — SEO-оптимизация сайта — это действия, направленные на то, чтобы страницы товаров показывались в топ-10 выдачи поисковика. Маркетинговые исследования контекстной рекламы в интернете выяснили, что только 4,8% пользователей доходят до второй страницы Googlьа. К третьей — всего 1,1%. Наверное, поэтому говорят, что «труп надежное спрятать на 3 странице Google».
Когда мы начинаем SEO-продвижение сайта, сначала мы анализируем и определяем ценные для вашей продукции / услуг ключевые слова, которые чаще всего ищут ваши потенциальные клиенты, затем настраиваем ключевые фразы, для того чтобы при поиске Google указывал на ваш сайт.
Организация и структура сайта и его SEO влияет на рейтинг в поисковых системах. Не говоря уже о том, что структура также влияет на опыт ваших посетителей (user experience).
Проще говоря: вам нужно организовать сайт так, чтобы товары на нем было легко найти и посетителям, и поисковике. Это не так просто, как кажется.
По мере того, как вы добавляете и удаляете товары и категории, структура сайта быстро усложняется. Если у вас получится правильно построить структуру с самого начала, вы сэкономите кучу времени на будущее. Простоту часто недооценивают. Убедитесь, что структура вашего сайта простая, но в то же время ее легко масштабировать с ростом магазина.
Наши специалисты помогут вам создать оптимальный по структуре сайт на подобрать наиболее актуальные ключевики для поисковых систем.
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